LONDON Fashion Week

by Andreea Oncioiu • 06 Oct 2015


London Fashion week changed its house in Brewer Street Car Park in the heart of Soho. 
For the first time, Versus joined London Fashion Week with the new creative director Anthony Vaccarello.
The most attended show was obviously Burberry with international and local VIPs on the front row including Anna Wintour, Siena Miller, Paloma Faith, Kate Moss, Cara Delavigne ...
Burberry highly approached its clients broadcasting behind-the-scenes content to its Snapchat followers last Sunday for 24hours.
Actually Burberry started to move forward to digital world on 2013 when the creative Director Christopher Bailey launched a "click to buy" initiative in 2013, whereby clothes could be bought directly.

Burberry LFW15

One of the biggest surprises this season was John Galliano with MM6 diffusion label for Maison Margiela at presentation.
London Fashion Week is well known for its eclectic, vibrant, punk free street style with the veterans like Vivienne Westwood and John Galliano.
This season we are positively shocked to see more feminine, romantic and melancholic collections, unusual for London style.
The designers emphasize on the more trains-seasonal pieces meaning a lot of white, nude, icy blue, dusky rose, apricot and macramé, lacier layers, simple knits, prairie madness or Victorian melancholy dresses.

Volume has emerged as a trend in London, but A line blouses, satin jumpsuits and lacy dresses will be on top next season.
Most of designers including Roksanda Ilincic, Christopher Kane, Erdem or Pringle of Scotland were focused to create their collection for a workingwomen who has more delicate future to come.



Andreea Oncioiu

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16 09 2017


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